Adwork: A Conceptual Application Case Study
User Experience Case Study
AdWork is a Conceptual App designed to help budding creatives build their portfolios
Sole Researcher & Designer
"How to help budding creatives build their skills, habits, knowledge, networks, & portfolio to guide them in their respective career paths".
An In-Depth Look at my Research Methods
Online Surveys were conducted via google forms.
The survey was distributed to many students from a wide range of disciplines.
Interviews were conducted in-person or phone calls.
Interviewees were given a series of questions based upon their experiences as a creative.
Participants were struggling to gain experience
Many participants felt like they need to overcompensate their skills
Many participants were looking for some guidance in their creative field but lacked any sort of leads.
The feeling of being 'lost' or worried after graduation was very common amongst students.
Ideate & Create
After seeing the results of my research methods, I began to start the design process for the project.
The moodboard helped me gather ideas for how I'd eventually design the aesthetics of the application
User Journey Mapping
The User Flow Chart mapped out the path that a potential user would take in the application
Sketching Out a Paper Prototype
The final step in my design process was to sketch a wireframe of the application
Stakeholders, Final Prototype. & Final Conclusion
A summary of my final thoughts, conclusions and what potential stakeholders may think.
AdWork would be beneficial in educating a group of people as a community, allow hiring departments of agencies to use the app to scout/educate local talent, build a relationship with budding creatives as a way to develop your brand.
Overall AdWork is a great conceptual application and with using the research/metrics that I have complied I believe that my final prototypes design is one that is most usable by my targeted demographics.