Adwork: A Conceptual Application Case Study
AdWork
User Experience Case Study
About
AdWork is a Conceptual App designed to help budding creatives build their portfolios
My Role
Sole Researcher & Designer
The Problem
"How to help budding creatives build their skills, habits, knowledge, networks, & portfolio to guide them in their respective career paths".
Research Methods
An In-Depth Look at my Research Methods
Online-Surveys
-
22 Participants
-
Online Surveys were conducted via google forms.
-
The survey was distributed to many students from a wide range of disciplines.
In-Person Interviews
-
7 participants
-
Interviews were conducted in-person or phone calls.
-
Interviewees were given a series of questions based upon their experiences as a creative.
Insights
-
Participants were struggling to gain experience
-
Many participants felt like they need to overcompensate their skills
-
Many participants were looking for some guidance in their creative field but lacked any sort of leads.
-
The feeling of being 'lost' or worried after graduation was very common amongst students.
Research Artifacts
 Quotes from in-person interviews |  Survey Results |  Survey Results |
|---|
Design Process
Ideate & Create
Preface
After seeing the results of my research methods, I began to start the design process for the project.
MoodBoard
The moodboard helped me gather ideas for how I'd eventually design the aesthetics of the application
User Journey Mapping
The User Flow Chart mapped out the path that a potential user would take in the application
Sketching Out a Paper Prototype
The final step in my design process was to sketch a wireframe of the application
 SketchSketching out some ideas for my high fidelity prototype |  User Journey FlowThe journey the user would take within the application |  MoodboardJust a few of my inspirations for the project itself |
|---|
Stakeholders, Final Prototype. & Final Conclusion
A summary of my final thoughts, conclusions and what potential stakeholders may think.
Stakeholders
AdWork would be beneficial in educating a group of people as a community, allow hiring departments of agencies to use the app to scout/educate local talent, build a relationship with budding creatives as a way to develop your brand.
Conclusion.
Overall AdWork is a great conceptual application and with using the research/metrics that I have complied I believe that my final prototypes design is one that is most usable by my targeted demographics.
